Martyrs or unfortunate victims?

Just heard on TV that President Obama will pay homage to the martyrs of 26/11 during his Mumbai visit at hotels Taj and Oberoi.
Martyrs?
The word suggests that the tourists who died during the terrorist attack had laid down their lives willingly in order to save others. Not true. Also,I am sure their last moments were spent not reciting the national anthem but in cursing the police.
It is a fairly common occurrence. People who were simply victims are labelled martyrs. There are candle light processions for victims of murder and genocide.It is OK for family members and friends to pay such homage to the departed soul but why should bye-standers do so, beats me.
Another variation of this stupidity is the announcement made by the local people ( read - media ) every time terrorists hit a shopping centre. Lighting candles for the 'martyrs', the marketing association announces - 'This terrorist strike proves that the terrorists are getting frustrated. We will never let them win. Let us open the market tomorrow' ( Why lose money, old chap)
In fact, I find that the victims of Jallianwala bagh massacre were also not martyrs. They were killed, but were not martyrs. Helplessness does not add to martyrdom.
In the same series, I find it ridiculous to find three Indian embassy officials who died during the Kabul bomb blast were given Kirti Chakra. Do people know that Kirti chakra is equivalent to Maha Vir Chakra?
How does it matter? It matters for those who are really brave and are sidelined. It lowers the credibility of the award and that hits the real bravehearts unfairly.